Google Search- Getting Found Online When Your Customers Search Google

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image for google search image local internet marketingGoogle Search-

Getting Found Online When Your Customers Search Google

Here are a couple of Google search marketing case study examples:

  1. I own a fishing charter in Ft Myers Florida.  When I sit down with my laptop I type in my website: Fishingwithbob.com and my website comes right up.  Yet, it never delivers any new customers.  Why is that?
  2. I’m an upscale home builder in the Western Suburbs of Chicago.  When I search online, my website Ganderconstruction.net is right at the top of the page.  But, no one ever tells me they found me online.  Why not I ask myself.

Google Search- the story line

By now you know the storyline.  Few if any websites are producing leads or sales, yet every business seems to have a first class website.  What’s going on and why are my customers seemingly able to find my competition but not me?  So why even bother, when everything I have ever done, or all the money I spent produces no payback?

First, it’s important to understand that your website also serves as a static virtual resume.  So, all your efforts have not been wasted.  That means you want to make sure that your website is neatly done, since it is a reflection on you and the image you intend to convey. 

Now back to the burning question everyone seems to have.  With all the hype and traffic online, why can’t customers find you?  When all the dust clears, the simple truth is, unless your customers know you and your business name, they will not know to search for the exact name of your business.  That means fishingwithbob.com is not something people sit down and search for unless they know the name.

So the next question is where do I turn for the latest and most current information when it comes to getting found online.  The answer is right here. 

There are two basic keys at being getting found online.  They are:

  1. relevancy
  2. keyword phrases

First, it’s important to understand relevancy, because that is how Google determines which web sites to bring up when a keyword is searched.

Second, it’s important to know what the key components to a successful keyword phrase are.

Let’s begin with relevance:

Relevance is how closely the elements of your internet marketing campaign match what a person seems to be looking for.

  • Your ads and keywords should directly relate to the content on your website, especially the ad’s landing page if you promote your site. When people see your ad, or find your website they should be able to understand what kind of product, service, or other content they’ll find on your site.
  • To encourage you to create relevant internet marketing ads or campaigns that accurately represent your products or services based on relevance.  If done correctly, , then the highly relevant ad, keyword list, and landing page is generally rewarded with a higher position on the page for potentially less money.
  • Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Relevant ads tend to get higher Quality Scores

Finally there are three key Components to a keyword phrase.  The keyword phrase you choose has to pass the litmus test, having these three elements.

  1. Search volume high enough to sustain your business goals
  2. Competition strong enough that there are current ads running under the phrase
  3. (SOC) strength of competition is low enough in certain areas that gives you an opportunity to reach the first page of your keyword phrase

To get started on the right foot, go to Google and search a term or phrase your customers might think of when they think of your business.  For example, let’s use the phrase local internet marketing.  This is a keyword phrase that is relevant to my business.

When you enter the phrase, Google brings up all the sites that content relevant to this phrase.  You can actually see my site at the top of this page image, so I must know what I am doing huh!!!  But more importantly, if you scroll to the bottom of the page you will notice suggestions Google provides for keywords that are relevant to this search phrase.  Do you know what means?  Now you have a short list of keywords that make up the keyword theme for that phrase.

What you should not do is start to create new posts or pages with these phrases in the title.  If you do this constantly, Google will see you as an authority for your term since your content uses the same keywords Google sees as relevant.

That is a huge tip friends.  Your website should be filled with pages that use your keyword phrase and all relevant keywords Google brings up as well.

Call me 630-417-7213 or visit my site to learn more.  I can also do all the technical stuff for you and you keep working with customers and sales.  Let me help you generate new traffic and get found online.

YouTube Marketing Opportunities; The Best For Small Businesses And Local Marketing

 

Youtube Marketing Opportunities- Start With Doing the Right Things Right

Case study video- retail theft Illinois

YouTube marketing opportunities is all about doing the right things right!

Right now I am working with a criminal attorney in Chicago.  He currently specializes in DUI but wants to grow his criminal law practice.  I saw YouTube marketing opportunities as the quickest path to get ranked on these keywords if done properly.

One of the keyword phrases we chose was: “retail theft Illinois”.  It was chose for the obvious reasons and for some that were not so obvious.  Since this isn’t about keyword research and development, I will keep to my storyline but provide the essentials that drove this keyword decision.  There are over 90 searches a month on this keyword and strength of competition was very favorable, meaning it was low.  With the background in place I can get back to the case study.

 In December 2013, I had a video created for this keyword.  The phrase was used in the title and description focused on that keyword as well.  Once the video was created here is what I did for my video marketing campaign:

  • Uploaded it to YouTube

  • Embedded it on my website

  • Submitted it to 40 sites with URL page rank of 9 or higher

  • Ran a video publishing campaign using an article submission software

This was back in December.  On January 1st 2014 retail theft Illinois was ranked number 2 on the very first page of YouTube for that keyword.  At the same time I ran an article campaign for the same keyword phrase.  On January 1, 2014 the keyword was already on the third page but that is a big difference from the first page like the video accomplished.

There are many marketing opportunities for local businesses as well as small businesses.  But when it comes to results and effectiveness, nothing works as well or accomplishes more than YouTube marketing opportunities.  The best of all: it’s FREE.

You can just run the video to get all the details such as:  title, the URL and the description to get all the details right there for you to see firsthand.

 Youtube marketing opportunities are the best of the best for getting more traffic.

SEO Search Engine Optimization- A Best Practice To Online Page Rank

 

 SEO Search Engine Optimizationseo site mapSEO Search Engine Optimization-from the beginning

Sitemaps for seo and search engine optimization in the past have been ignored by most webmasters.   Their targeted value in seo and search engine optimization was grossly underestimated, especially for search engines as well as visitors.  Not anymore.  Today sitemaps are the number one “must have” strategy for successful online marketing.

Let’s start with a simple question.  What exactly is a sitemap? A sitemap contain a list of pages and links to all the other documents on your site. Theoretically, it’s designed to give your visitors a quick way to find what they are looking for on your site without browsing the entire content.   But it is more helpful as an seo tool than for your visitors or customers.

Seo search engine optimization- growing in value

In the last few years, sitemaps have gained major importance as an SEO factor.  Specifically because  they direct the search engine spiders to all of your content-rich pages. This is especially true for large sites, where a number of clicks are needed to get to specific pages through the numerous sections and subsections.  More if you can get the sitemap index, ultimately every page on your site gets indexed as well.

This is even more important as your website grows.  With lots of pages and a deep link structure, the spiders or crawlers as they are also called, would need to work hard to find all of your pages. When you give them one single page that maps all the necessary content, you make their job easier and ensure that nothing gets missed.

Seo search engine optimization- the real benefit

Here is the real benefit to SEO I saved til the end.  It gives you a way to spread Google’s page rank the pages that need it and distribute it among these pages.   Typically home pages are the only pages indexed.  Remember this critical point.  Google does not page rank websites, it page ranks pages, period.

A sitemap helps you to not have to link every page from home page to get found by the spiders.

When it comes to getting an seo search engine optimization sitemap, you can just Google sitemap templates or even use plugins for your WordPress themes.

Making Local Internet Marketing A Must Have For Your Local Business

 Local Internet Marketing | A Must Have

Image for local internet marketingLocal internet marketing has arrived with gusto.  It seemed easier in the good old days when all you had to do is open up your yellow page directory and every local business was right there for you to pick from.

While the internet in general continues to grow fast as more people are getting online, local internet marketing is the next wave of traffic and excitement for local businesses.  Read more to determine how you can use local search marketing to your benefit and get your business exposed to more people within your local area.

Google Local + has put local businesses right at the top of their page rank, meaning they see local maps marketing as the future of their online organic search marketing.  They have launched a new platform that displays, more like showcases these proverbial local marketing wizards right at the top of the page.  You will now see more local businesses displayed as well as more organic search results, since the new showcase is horizontal.

Local internet marketing- what’s new

Google CarouselReferred to as Google Carousel, this nifty brand new shiny gadget shows local businesses horizontally across the page in a slide show presentation format.  Now, when consumers use organic search terms, this carousel comes up, and when a GEO tag is added: like restaurants, Naples FL: the carousel shows ever time.  Eventually it will come up for all searches.

The internet in general has changed from what it was a few years ago.  For one, it’s no longer coming, it’s here now.  When it comes to local advertising, more than 70% of consumers that are looking for products and services in their community search online first and they never get to the second page.  If you are not in the top three sites of Google, you lose a chance at over 65% of those local searches.

On top of that, it seems every year Google reinvents itself as far as who they are, what they do and how they do it.  If you are not on top of things, you will be lost in how to proceed with local internet marketing and worse yet; your customers will never find your products and services to buy.

local internet marketingNever has there been a better time and opportunity for you to reach out to your target audience by locally optimizing your website for the local search.   It’s all about letting your community and prospects know that your company exists in your area and making it easier for them to buy your products and service. This is really great for new businesses and for local businesses that need a continued stream of new customers to grow and prosper with a very modest and affordable investment.  It’s time to get found and to dominate your local niche.

Local internet marketing- doing it yourself

Keep this in mind if you want to do this on your own.  To be effective with Google Places you first need to create a good impression for your prospects.  You need to have an ample amount of positive reviews, since most people have a natural tendency to go with a business with a fair number of positive reviews.  With enough social proof, this will boost your chances of success. You need to be optimized locally on your website, use local maps marketing strategies like: citations, coupons and category marketing , to mention a couple of the top strategies.

Before you begin local search marketing, it’s important to have a plan for how you wantMaps Analyzer to proceed. When you know what needs to be done beforehand, there will be less confusion and you’ll be able to take better action. Most of the time, lack of clarity is what makes it difficult for businesses to succeed.   There are several software programs available for free to help you analyze your local maps marketing.  Maps Analyzer is just one available.

The key to successful local search marketing is understanding who your competition is for your niche market.  You can’t measure what you don’t know and you sure can’t fix what you can’t measure.  Knowing how many reviews backlinks and citations your competition has tells you volumes about a successful marketing strategy for the short and long term.

Get your business on the top of Google with local internet marketing.