Local Search Engine Marketing: Smart Keys To Using Domain Names, File Names and Extensions


Local Search Engine Marketing: starting at the beginning

image for domain namesWhen it comes to local search engine marketing, your domain name, the URLs of your pages and your title tag are some of the influential factors for your local search engine rankings. Once you understand how these work together, you can have a real advantage over your competitors in a race towards the top search engine rankings, for your keywords.

Local Search Engine Marketing; going back before we go forward

Once upon a time, (SOP) standard operating procedure in the internet world that the overuse (stuffing) of keywords led to top Google ranks. This is no longer the case.  Search engines now take many other factors into account when ranking Web pages for online marketing for local businesses. That is why (EMD) exact match domains or having your keyword in your domain name and page URLs will be a good bonus, though not a decisive factor in local search engine rankings.

image for a file nameHere is an example of what I mean.  The domain http://www.golf-online.com will generally get ranked higher than http://www.your company name.com.  That is, assuming that they had identical keywords and page content.  Thus, the conclusion is that you should try to use a domain name which contains your keywords (those you’ve found during your preliminary research).

Local Search Engine Marketing: URL points to ponder

Use keywords in the URLs of your new pages, e.g. http://www.yourcompanyname.com/golf lessons and -services.html. Remember, search engines rank pages, not sites.  If you already have a fairly large website, you might start looking for a solution to rename all your pages and keep the link structure working. Adobe Dreamweaver (created by Macromedia) offers a solution with its “Change links site wide” feature. Web CEO’s built-in HTML Editor also has a Find-and-Replace function which you may apply for multiple pages of your site to rebuild the links.

Local Search Engine Marketing: Using keyword separators like hyphens

Search engines can separate keywords from one another if they are written together in one word, but no one can guarantee they will do it correctly. So a domain name like freepianmusic.com may work. However, if you have hyphens in your domain name (free-piano- music.com) will be easier for a human to read and recognize the keywords in a domain plus people will most probably repeat it in the anchor text of the backlinks to your pages.   When creating URLs with a phrase, you may use a hyphen (-) which is recognized by all search engines, e.g. free-piano-music.com.

So if you’re a small business marketing online, use these domain and URL strategies to out trump the competition and get ahead them in the local maps marketing ranking  game.  Hope this helps.

Local Internet Marketing Update- Penguin 3.0 How To Keep Your Blog Penguin Proof

Image for Penguin 3.0 updateLocal Internet Marketing-looking back

Let’s look back a little before we look at the current 3.0 update.  Since there is a lot of information out there, I think we are better off dusting off our blog strategies and refocusing our efforts again on what worked in the past and ensuring it will work for you through the next several Penguin updates.

My last post was dated June 2014.  Why is that important you ask?  It has been almost six months since I have added any posts to my blog.  By now I’m sure my active readers are wondering where I’ve been and why am I writing now since it’s been so long.  Local internet marketing certainly should be more frequent and consistent than this,

Local Internet Marketing-a case study in the making

One of the biggest things about Penguin updates is to look at certain bench marks to determine f the website if legitimate.  All the strategies we have discussed worked very well to go through an update and not get penalize for not having current posts for that length of time.  More on this later.

First, the reason why it’s been so long since I wrote my last post online is to see how long it would take to lose my position on several key words.  Actually I got my answer about two weeks ago.  First, I had noticed a drop in calls.  When that happened, I started to check out the status as to where I was on several of my key words.  So while I wasn’t penalized for not having current posts, I was penalized in ranking by Google.  Not necessarily because I hadn’t posted in so long, but because outer internet marketers were active marketing their sites.  Truth is I actually held my position until a couple of weeks ago on one of my major keyword phrases: local internet marketing.

The good news is, if you do things right when you write a post, you do not have to market content  as often as you think.  Typically guru’s say you should be posting at least several times a week.  I say if you do the right things right, you could certainly skipped a couple of posts and not get knocked around by your competitors.  Look, everyone has busy lives and priorities and sometimes the creative juices just won’t let you write weekly posts, and time limitations prevail.

Local Internet Marketing-always do the right things right

Now that we just went through another Penguin update, it’s time to focus on doing the right things right again.  I urge to read through past posts for keys and effective strategies.  For now, let’s focus on one thing I think stands out.  Creating anchor type texts at least monthly is paramount.  I know everyone says 4-500 words makes for a great post.  I bet if I count posts, the average post is exactly 475 to 510 words.  This is where you need to be careful.  People don’t write this way.  Length should very and be more natural looking.  This is the kind of thing that could get you in trouble on the next Penguin update coming down the road.

image for anchor postSo now let’s take a more inside look at keeping your posts “Pengin Proof”.  Two things you need to do.  The first is to write what I call Anchor Posts.  I don’t use the term anchor post as most bloggers do.  I mean writing a post, over 750-800 words once a month.  A post that has some meaning and real value for your customers.  If you write it write, sure, it will turn into the typical anchor post that gets back links etc, but that is not the purpose. 

Anchor text…to learn more click this link to my post dated 2/15/2012:  http://learnnewskillsblog.com/learn-new-skills-anchor-posts-for-blogs/  Read this post to learn all about what I mean for anchor posts.  I’m only going to give you a snippit now, so I don’t get hit for duplicate content.  I will also preface it by saying, a special thanks to Learn New Skills Blog for sharing this simple insight. Giving credit where credit is due, even though I own that site.

Here is a snippit on the term anchor posts:

“The posts I provide are usually for high level skills or complicated subjects.  They require background and depth of information to provide the complete picture and storyline. In blogging we call these posts “anchor posts.”  They are typically more than 700 words and deliver both great content with a solid teachable moment.  If you have your own blog, you should write at least one anchor post a month.  The search engines really love anchor posts and so will your readers.

“When you search online for any subject, what you typically find are snippets of information, redirects to other sites, references to books on the subject.  If you are lucky, maybe  you find a couple of sites that deliver some basic information. “  Studies show that a typical search can take you 20-30 minutes, some up to 3 hours, and usually what you are looking for isn’t found until around the 36th website or blog from the top of the list.   That is 2 pages away from the first page a search engine delivers…WHAT I ask?

When you get to my blog, you can be assured you will find the message and the content delivered in full. Some people don’t consider the time of the search in comparison to spending 10 minutes reading about what they look for.”  Point is most sites provide no value at all.  And that is where you run into trouble with Penguin 3.0 or any other update for that matter.

So let’s close this post with a short summary and caveat.  When it comes to local internet marketing, or any kind of online marketing efforts, always provide content that has real meaning and value and at least one anchor post a month what goes way beyond  normal posts.  Give examples, give insight, give the reader the WOW factor and let them be glad they found you and wiaitng to come back for more.

In closing, if you follow my plan, my strategies and my specific steps for internet marketing to local businesses, you will in fact be Panda Proof and Panda updates will mean little to you because you will live by Google’s Rules for sound internet marketing by doing the right things right.