Local Search Engine Marketing: starting at the beginning
When it comes to local search engine marketing, your domain name, the URLs of your pages and your title tag are some of the influential factors for your local search engine rankings. Once you understand how these work together, you can have a real advantage over your competitors in a race towards the top search engine rankings, for your keywords.
Local Search Engine Marketing; going back before we go forward
Once upon a time, (SOP) standard operating procedure in the internet world that the overuse (stuffing) of keywords led to top Google ranks. This is no longer the case. Search engines now take many other factors into account when ranking Web pages for online marketing for local businesses. That is why (EMD) exact match domains or having your keyword in your domain name and page URLs will be a good bonus, though not a decisive factor in local search engine rankings.
Here is an example of what I mean. The domain http://www.golf-online.com will generally get ranked higher than http://www.your company name.com. That is, assuming that they had identical keywords and page content. Thus, the conclusion is that you should try to use a domain name which contains your keywords (those you’ve found during your preliminary research).
Local Search Engine Marketing: URL points to ponder
Use keywords in the URLs of your new pages, e.g. http://www.yourcompanyname.com/golf lessons and -services.html. Remember, search engines rank pages, not sites. If you already have a fairly large website, you might start looking for a solution to rename all your pages and keep the link structure working. Adobe Dreamweaver (created by Macromedia) offers a solution with its “Change links site wide” feature. Web CEO’s built-in HTML Editor also has a Find-and-Replace function which you may apply for multiple pages of your site to rebuild the links.
Local Search Engine Marketing: Using keyword separators like hyphens
Search engines can separate keywords from one another if they are written together in one word, but no one can guarantee they will do it correctly. So a domain name like freepianmusic.com may work. However, if you have hyphens in your domain name (free-piano- music.com) will be easier for a human to read and recognize the keywords in a domain plus people will most probably repeat it in the anchor text of the backlinks to your pages. When creating URLs with a phrase, you may use a hyphen (-) which is recognized by all search engines, e.g. free-piano-music.com.
So if you’re a small business marketing online, use these domain and URL strategies to out trump the competition and get ahead them in the local maps marketing ranking game. Hope this helps.