Getting Found Online When Your Customers Search Google
Here are a couple of Google search marketing case study examples:
- I own a fishing charter in Ft Myers Florida. When I sit down with my laptop I type in my website: Fishingwithbob.com and my website comes right up. Yet, it never delivers any new customers. Why is that?
- I’m an upscale home builder in the Western Suburbs of Chicago. When I search online, my website Ganderconstruction.net is right at the top of the page. But, no one ever tells me they found me online. Why not I ask myself.
Google Search- the story line
By now you know the storyline. Few if any websites are producing leads or sales, yet every business seems to have a first class website. What’s going on and why are my customers seemingly able to find my competition but not me? So why even bother, when everything I have ever done, or all the money I spent produces no payback?
First, it’s important to understand that your website also serves as a static virtual resume. So, all your efforts have not been wasted. That means you want to make sure that your website is neatly done, since it is a reflection on you and the image you intend to convey.
Now back to the burning question everyone seems to have. With all the hype and traffic online, why can’t customers find you? When all the dust clears, the simple truth is, unless your customers know you and your business name, they will not know to search for the exact name of your business. That means fishingwithbob.com is not something people sit down and search for unless they know the name.
So the next question is where do I turn for the latest and most current information when it comes to getting found online. The answer is right here.
There are two basic keys at being getting found online. They are:
- keyword phrases
First, it’s important to understand relevancy, because that is how Google determines which web sites to bring up when a keyword is searched.
Second, it’s important to know what the key components to a successful keyword phrase are.
Let’s begin with relevance:
Relevance is how closely the elements of your internet marketing campaign match what a person seems to be looking for.
- Your ads and keywords should directly relate to the content on your website, especially the ad’s landing page if you promote your site. When people see your ad, or find your website they should be able to understand what kind of product, service, or other content they’ll find on your site.
- To encourage you to create relevant internet marketing ads or campaigns that accurately represent your products or services based on relevance. If done correctly, , then the highly relevant ad, keyword list, and landing page is generally rewarded with a higher position on the page for potentially less money.
- Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Relevant ads tend to get higher Quality Scores
Finally there are three key Components to a keyword phrase. The keyword phrase you choose has to pass the litmus test, having these three elements.
- Search volume high enough to sustain your business goals
- Competition strong enough that there are current ads running under the phrase
- (SOC) strength of competition is low enough in certain areas that gives you an opportunity to reach the first page of your keyword phrase
To get started on the right foot, go to Google and search a term or phrase your customers might think of when they think of your business. For example, let’s use the phrase local internet marketing. This is a keyword phrase that is relevant to my business.
When you enter the phrase, Google brings up all the sites that content relevant to this phrase. You can actually see my site at the top of this page image, so I must know what I am doing huh!!! But more importantly, if you scroll to the bottom of the page you will notice suggestions Google provides for keywords that are relevant to this search phrase. Do you know what means? Now you have a short list of keywords that make up the keyword theme for that phrase.
What you should not do is start to create new posts or pages with these phrases in the title. If you do this constantly, Google will see you as an authority for your term since your content uses the same keywords Google sees as relevant.
That is a huge tip friends. Your website should be filled with pages that use your keyword phrase and all relevant keywords Google brings up as well.
Call me 630-417-7213 or visit my site to learn more. I can also do all the technical stuff for you and you keep working with customers and sales. Let me help you generate new traffic and get found online.