Local internet marketing has arrived with gusto. It seemed easier in the good old days when all you had to do is open up your yellow page directory and every local business was right there for you to pick from.
While the internet in general continues to grow fast as more people are getting online, local internet marketing is the next wave of traffic and excitement for local businesses. Read more to determine how you can use local search marketing to your benefit and get your business exposed to more people within your local area.
Google Local + has put local businesses right at the top of their page rank, meaning they see local maps marketing as the future of their online organic search marketing. They have launched a new platform that displays, more like showcases these proverbial local marketing wizards right at the top of the page. You will now see more local businesses displayed as well as more organic search results, since the new showcase is horizontal.
Local internet marketing- what’s new
Referred to as Google Carousel, this nifty brand new shiny gadget shows local businesses horizontally across the page in a slide show presentation format. Now, when consumers use organic search terms, this carousel comes up, and when a GEO tag is added: like restaurants, Naples FL: the carousel shows ever time. Eventually it will come up for all searches.
The internet in general has changed from what it was a few years ago. For one, it’s no longer coming, it’s here now. When it comes to local advertising, more than 70% of consumers that are looking for products and services in their community search online first and they never get to the second page. If you are not in the top three sites of Google, you lose a chance at over 65% of those local searches.
On top of that, it seems every year Google reinvents itself as far as who they are, what they do and how they do it. If you are not on top of things, you will be lost in how to proceed with local internet marketing and worse yet; your customers will never find your products and services to buy.
Never has there been a better time and opportunity for you to reach out to your target audience by locally optimizing your website for the local search. It’s all about letting your community and prospects know that your company exists in your area and making it easier for them to buy your products and service. This is really great for new businesses and for local businesses that need a continued stream of new customers to grow and prosper with a very modest and affordable investment. It’s time to get found and to dominate your local niche.
Local internet marketing- doing it yourself
Keep this in mind if you want to do this on your own. To be effective with Google Places you first need to create a good impression for your prospects. You need to have an ample amount of positive reviews, since most people have a natural tendency to go with a business with a fair number of positive reviews. With enough social proof, this will boost your chances of success. You need to be optimized locally on your website, use local maps marketing strategies like: citations, coupons and category marketing , to mention a couple of the top strategies.
Before you begin local search marketing, it’s important to have a plan for how you want to proceed. When you know what needs to be done beforehand, there will be less confusion and you’ll be able to take better action. Most of the time, lack of clarity is what makes it difficult for businesses to succeed. There are several software programs available for free to help you analyze your local maps marketing. Maps Analyzer is just one available.
The key to successful local search marketing is understanding who your competition is for your niche market. You can’t measure what you don’t know and you sure can’t fix what you can’t measure. Knowing how many reviews backlinks and citations your competition has tells you volumes about a successful marketing strategy for the short and long term.
Get your business on the top of Google with local internet marketing.