Local Maps SEO Is All About Generating Leads For Local Businesses

Image for Local maps seo Local Maps SEO

Funny thing about Local Maps SEO, it’s really all about local businesses getting found on Google Places, also known as Google Maps, on the map and all those vaguely confusing names.  When it gets right down to the heart of the matter, local maps SSO is really all about a lead generating strategy.  You as the local business are looking for traffic and leads, but what you really want is the phone to ring, plain and simple.

After all, how do you measure traffic?  Who really cares if you get a hundred hits a month.  It means nothing if they don’t buy anything.  If you don’t get a chance to talk with the customer and you generate 0 dollars from a hit what is the real value of that?  The answer is 0.

Local maps seo- the heart of the matter

At the heart of the matter is this.  In most cases, it’s the number of customers calls you get from the call to action if you are local business such as a contractor or professional like a dentist.  You ask yourself, how many times did we make the phone ring today, this week, this month.  That is what’s really important and that is what you must measure as a local business.

The key local maps seo and our mutual success is this.  We must know the answer to those questions.  If we can’t track the leads you get, we have no way of knowing or no idea how our service is performing for the local business.  But when we tell you there were 3 calls you took yesterday from this number and 7 today, you know exactly what is going on and so do we.

Image for Local Maps SEOWhen it comes to conversion rates, you handle the calls directly and the conversion rates for turning that prospect into a customer is your responsibility and that is what you should want.  This approach makes everything completely seamless and everything completely accountable.

Local maps seo- the value of a lead

When it comes to local maps seo and the value of that lead, here is the best news.  Only you know the real value of a new customer better than anyone else.  For some professions it’s much higher than others.  For example, a dentist picks up a new customer and that could be thousands of dollars in revenue the very first year.  A plumber might only make $75 for a furnace cleaning from a new lead, but just maybe the next time that customer calls he orders an April Air of maybe her AC just burned out.

For determining the value of a lead consider this formula.  The value is the average amount a lead (e.g. web form completion, phone call, online purchase) is likely to generate in revenue.  While on a general level this is useful, the real value comes when lead value is identified for a specific lead source or marketing initiative such as local maps seo.  With a specific initiative, you can gain a much deeper understanding of what activities drive leads with the highest revenue potential. As a result, you can make more focused campaign decisions, such as allocating budgets towards activities that have the greatest impact on the bottom line.

Let us help you get to the first page of Google Places using high level performance tools for local maps seo strategies and techniques.

Remember, Local maps seo makes a local businesses phone ring, and that lets you talk with the customer to help you increase your conversion rate from just a lead to a paying customer.

 

 

Google Citations Are A Major Ranking Factor For Local Businesses

Google Citations- major ranking factor

Directory for Google CitationsGoogle Citations are local business listings that help a business become an authority in Google+ Local for maps marketing.  That can mean the difference between your listing placing on the first page of Google or not.

Registering your business listing called a citation is a map marketing tool that actually outranks keywords for local businesses big time.

Google Citations- what are they?

It’s important to understanding exactly what citations are as well as why they carry so much importance when it comes to basic page ranking.  It is also important to understand how to structure citations and where to list them to leverage this maps tool.

Simply stated, citations are your registered business listing on “Google Plus Local” and they are made up of these three components:

  • exact company name
  • exact company address
  • exact company phone number

Google Lisiting Showing CitationsHere is what we mean by exact name.  You can be Dr. Jim- Cosmetic Dentist.  But you can’t vary that name once you register it with Google.  The next time you register it with another directory, you  can’t be Dr. James, Cosmetic Dentist or Dr. Jim Smith, Cosmetic Dentist.  Your name must be duplicated the exact same way you listed it in Google Business Listing-each time you use and every place you use it and register it.  Do not vary or you could cause yourself to have duplicate listings, which is another problem we won’t get into at this time.  So, register the name and use it exactly how you registered it.

Google Citations- become an authority

Google citations on other sites give your listing authority.  Just like one way relevant back links from other sites gives your site relevance and authority, citations do the exact same thing.  At once time, it use to be- whoever has the most backlinks wins.  Now that has evolved to whoever has the most citations for business listings win.  At least this is true when it comes to local map marketing for local businesses.

It works something like this- 10 citations equals 10 votes.  The more places you are listed online, the more citations  you have and the more Google finds.  The more citations Google finds the more legitimate you and your site is in Google’s eyes, and that means authority when it comes to ranking in your niche market.

Google citations- register them

Take another look at the first image on this page.  You should register your business listing on all the major directories: Yelp, City Search, Yahoo and Bing to just mention the top choices, as well as the other sites in that image.  You should also put your citation in any articles you write and videos you produce and market.  It’s a given your citation needs to be right on your website and in your contact page as well.

So now that you know have discovered one of the 10 pillars of Google + Local, you need to get your share of citations.  Time is money, but you are more than welcome to submit your citation to each and every directly we provide you.  But there is another way.  We call it the smart way.  You submit to the top 5 business listing directories and let us deliver you between 60 and 80 citations for $29.  Why you ask?  It will take you a very long time to get that done- hours and hours of time not really well spent when there are so many other marketing projects that needs to get done.

Also, when we do complete your citations, we sill submit a URL report and login and password details in case you need to update the listings or add an image.

Until I add that buy now button, here is a listing of all the different business niches from Get Listed Online that should help you get started with your local maps marketing campaign on Google Citations: